This seminar addresses the vital areas of promotion and selling. It covers:-
Where to promote your business
Methods of promotion
What to say in your promotion
Use of IT and the Internet for promotion
Promoting to companies and organisations
Selling
Monitoring your marketing and promotion
Sales forecasts
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This seminar, which provides an overview of the importance of cash flow and profitability, provides the essential skills to enable participants to undertake planning of a simple business project.
An important outcome of the seminar is to alert people to some of the common pitfalls. It covers:-
Financial viability and Cash Flow
Profit and Loss
Calculating Capital Requirements
Raising Finance
Pricing revenue sensitivity
Quality Control
Linking the elements of the Business Plan
Book-keeping
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